Investors also will be interested to hear about the company's test market in the Des Moines, Iowa, area of a nicotine gum under the Zonnic brand aimed at helping people stop smoking that was expected to start in the third quarter. In 2009, Reynolds bought a Swedish company Niconovum AB, which makes nicotine gum, pouches and spray products. The test market is the first of its products to be sold in the U.S.WHY IT MATTERS: As the first domestic tobacco company to report its third-quarter earnings, Reynolds American's results will help reveal key tobacco industry trends in the U.S.
Earnings Preview: Reynolds American To Post 3Q
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