Oct 19, 2012
/PRNewswire/ -- OppenheimerFunds Inc. (OFI), an asset management company with over 50 years of experience, won a Best in Show award from OMMA for its 'Globalize Your Thinking' campaign that combined social media, print, and a Global Tracker application. 'Globalize Your Thinking' also picked up an Integrated Online Campaign award in the Financial Services category. MediaPost's annual OMMA Awards celebrate the year's most innovative and brilliant online advertising creative, campaigns and Web sites across 66 categories within three disciplines.
The 2012 OMMA Awards winners were announced at the gala reception on
at the conclusion of Day 1 of OMMA Global Conference & Expo.
"The Integrated Online Campaign segment of the annual OMMA Awards is very exciting to watch because it encompasses multiple marketing channels that have all undergone dynamic change in the past few years. Each year, the Winners - including the overall Best in Show award recipient - 'Globalize Your Thinking' campaign by Havas Worldwide and Media Contacts for OppenheimerFunds Inc. - change the way we think about creativity every day," said
, Director of Award Programs at MediaPost.
This year marked the second time OMMA has recognized OppenheimerFunds as a leader in their category. Last year OppenheimerFunds won the Financial Services/Banking/Investments OMMA award in the Integrated Online Campaign category.
"This award is a result of OppenheimerFunds eagerness to develop an innovative digital platform, which leans on the brand's broader global shoulders and reinforces their place as thought leaders in investing," said
, Co-Chairman Havas Worldwide New York and President Global Brands Havas Worldwide. "We're proud of the continued success of our partnership with OppenheimerFunds."
"We are honored that 'Globalize Your Thinking' has received an OMMA Best in Show award," said
, Chief Marketing Officer at OppenheimerFunds. "It is such a great accomplishment to be recognized for our digital-first strategy that has transformed the way we bring OppenheimerFunds to market. We are happy to have a partner that has helped us bring that strategy to life."
About OppenheimerFunds, Inc.
OppenheimerFunds, Inc. is one of the nation's largest and most respected investment management companies. As of
September 30, 2012
, OppenheimerFunds, Inc., including subsidiaries, managed more than
in assets. Known for its tagline The Right Way to Invest, OppenheimerFunds, Inc. has been helping investors reach their financial goals since 1960. The Company and its controlled affiliates offer a broad range of products and services to individuals, corporations and institutions, including mutual funds, separately managed accounts, investment management for institutions, qualified retirement plans and sub- advisory investment-management services.
About Havas Worldwide
Havas Worldwide, formerly known as Euro RSCG Worldwide, is a leading integrated marketing communications agency and was the first agency to be named Global Agency of the Year by both Advertising Age and Campaign in the same year. The Havas Worldwide Network is made up of 11,000 employees in 120 cities and 75 countries, with 316 offices and provides advertising, marketing, corporate communications, and digital and social media solutions to clients, including Air France, BNP Paribas, Citigroup, Danone Group, IBM, Kraft Foods, Lacoste, Merck, Pernod Ricard, PSA Peugeot Citroen, Reckitt Benckiser, Sanofi, and Volvo. Headquartered in
, Havas Worldwide is the largest unit of the Havas group, a world leader in communications (Euronext Paris SA: HAV.PA).
SOURCE Havas Worldwide