Perfumania Holdings, Inc. announced today the appointment of Linda G. Levy to Senior Vice President and Chief Marketing Officer, effective immediately.
In this newly created position and key role, Ms. Levy will oversee the marketing strategies, and business development for Perfumania Holdings, Inc. retail division and the recently acquired portfolio of Parlux prestige fragrances. She will continue to enhance the retail experience for over 350 Perfumania stores by expanding the product offerings and services. In addition, Ms. Levy will spearhead the creative marketing initiatives, explore future acquisitions, and continue to build brand equity for Parlux LTD, Inc. and Five Star fragrances, including: Rihanna, Vince Camuto, Jessica Simpson, Success by Donald Trump, and Tommy Bahama, amongst others. Parlux LTD, Inc. will soon announce new prestige designer and celebrity fragrance launches to debut in 2013.
“As we continue to grow our diverse portfolio of celebrity and designer scents, Linda’s vision and leadership will be integral to our future growth,” said Stephen Nussdorf, Executive Chairman of the Board of Directors for Perfumania Holdings, Inc. “She is an industry veteran with world class experience in building brands, and we are thrilled to have her join our organization and lead our new team of talented professionals.”
Vince Camuto, CEO/Chief Creative Officer of the Camuto Group added, “Linda’s ability to combine creativity, innovation and strategic thinking truly sets her apart in the world of business.”
Ms. Levy was previously Vice President of Merchandise Marketing for Cosmetics and Fragrances at Macy’s. Prior to this, Linda was Vice President, Marketing Effectiveness and Direct Mail for the former Macy’s East division.
Throughout Ms. Levy’s career, she has served in a variety of diverse roles including general management, marketing, sales promotion, strategic planning, operations and technology. Her career in leadership roles spans globally and in the US at leading beauty companies including Lancôme, The Estee Lauder Companies and Procter & Gamble.