The Direct Marketing Association (DMA) has honored Macy’s with its 2012 Marketer of the Year Award, citing Macy’s “outstanding achievement in the multichannel direct marketing industry.”
Macy’s partners with
(Nasdaq: ACXM) to build a deeper, cleaner and more complete view of each customer to enable insight-driven customer communications coordinated across offline and digital channels.
“Our success is due to a relentless focus on our customers and staying connected and relevant to them wherever they are and however they want to connect with us,” said Julie Bernard, Macy’s group vice president for customer centricity, loyalty, direct marketing. “Our partnership with Acxiom enables us to have better, smarter and more personal conversations with our customers, often resulting in significantly more tailored content and sophisticated messaging variations through our mail, email and digital touch points.”
“We congratulate Macy’s on this recognition. It’s a testament to their focus on customer centricity,” said Jim Harold, leader of Acxiom’s retail industry group. “Macy’s is a model for putting the customer first in all decisions and we look forward to helping them continue to engage their customers in personalized, meaningful ways and building deeper relationships with their customers.”
for a case study that provides more details on Acxiom’s partnership with Macy’s.
Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America. For more information about Acxiom, visit
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