- MobilePush – Provides the first enterprise application to integrate push notifications into cross-channel digital marketing with advanced reporting, analytics and cross-channel integration.
- Cross-Channel Playbooks – Provides a step-by-step tutorial within the Interactive Marketing Hub to develop campaigns across email, mobile, social and the Web to solve common use cases.
- Distributed Sending – Enables enterprises and distributed organizations to empower business units, franchisees and stores with an intuitive application to create, send and track local email campaigns; features enterprise content management, approvals, and permissions.
- Advanced Web Solutions – Enables marketers to leverage customer preferences, browsing behavior and engagement to power personalized Web content and product recommendations.
- Business-to-Business Automation – Expands capabilities to create, deploy and manage online lead nurturing marketing campaigns through integrations with salesforce.com, NetSuite, Microsoft Dynamics CRM and SugarCRM.
- Fuel Platform – Enables developers and technology providers to build upon, extend and integrate with ExactTarget’s Interactive Marketing Hub and its suite of messaging and automation applications.
- Global Expansion – Expands the company’s European operations with offices in Stockholm and Paris and the addition of a French user interface across its suite of digital marketing products.
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