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Small Business Owners Taking “Wait And See” Approach To Growth, According To Latest American Express OPEN Small Business Monitor

Additional survey results including a full breakdown on the four Small Business Success Index categories, as well as findings by industry, geography and gender, are available by contacting Alex Della Rocca at 212-539-3203 or

Survey Methodology

American Express OPEN Small Business Monitor, released each spring and fall, is based on a nationally representative sample of 839 small business owners/managers of companies with fewer than 100 employees. The anonymous survey was conducted via telephone by Echo Research August 23-September 21, 2012. The poll has a margin of error of +/- 3.4%.

As part of the Fall 2012 American Express OPEN Small Business Monitor, OPEN created the “ Small Business Owner Success Index” which takes into account tangible measures of business growth as well as the business owner’s mindset in the way they approach the success of their business.

The Index ranges from “0” least successful to “100” very successful and was developed based on responses to questions regarding business growth and entrepreneurial characteristics. Business growth was scored based on revenue and employee hiring over a one-year period. Respondents were also asked to rate themselves on 10 characteristics identified in Saras Sarasvathy’s (University of Virginia Darden School of Business) study on how great entrepreneurs think.

About American Express OPEN®

American Express OPEN is the leading payment card issuer for small businesses in the United States and supports business owners with products and services to help them run and grow their businesses. This includes business charge and credit cards that deliver purchasing power, flexibility, rewards, savings on business services from an expanded lineup of partners and online tools and services designed to help improve profitability. Learn more at and connect with us at,,,, and

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success.

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