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Sun Life Financial Announces SunElite,SM A New Stop-Loss Value-Added Service

For more information, please visit www.phiagroup.com.

About Sun Life Financial

Sun Life Financial is a leading international financial services organization providing a diverse range of protection and wealth accumulation products and services to individual and corporate customers. Chartered in 1865, Sun Life Financial and its partners today have operations in key markets worldwide, including the United States, Canada, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, and Bermuda.

For self-funded employers, we provide a Stop-Loss product suite designed to meet customer needs including value-added services such as SunElite, ® SunResources, ® SunExcel, ® and Sightlines TM Medical Intelligence. For employees, we provide group and voluntary products such as Life, Disability, Dental, and Critical Illness insurance. Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE), and Philippine (PSE) stock exchanges under the ticker symbol SLF.

For more information, please visit www.sunlife.com/us.

© 2012 Sun Life Assurance Company of Canada, Wellesley Hills, MA 02481. All rights reserved. Sun Life Financial and the globe symbol are registered trademarks of Sun Life Assurance Company of Canada.

In the United States and elsewhere, insurance products are offered by members of the Sun Life Financial group that are insurance companies. Sun Life Financial Inc., the holding company for the Sun Life Financial group of companies, is a public company. It is not an insurance company and does not offer insurance products for sale in the United States or elsewhere, and does not guarantee the obligations of its insurance company subsidiaries. In the United States, stop-loss, group, and voluntary products are issued by Sun Life Assurance Company of Canada in all states except New York. In New York, these products are issued by Sun Life Insurance and Annuity Company of New York. The following services are not insurance and carry a separate charge included with the price of coverage: SunResources, ® owned by Sun Life; SunExcel, ® owned by Sun Life; SunElite, SM owned by Sun Life with services provided by The Phia Group, LLC; and Sightlines™ Medical Intelligence, owned by and with services provided by Verisk Health. Sun Life is not responsible or liable for the services or advice provided by any third party vendor. Sun Life reserves the right to discontinue any service at any time. SunElite is available for new or renewed Stop-Loss policies with effective dates of January 1, 2013 and beyond. Product offerings may not be available in all states and may vary depending on state laws and regulations.

SLPC 24516, approved 10/12 (exp. 10/16)

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