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Phase III(R) Recovery Delivered To Five New Distributors

PALM BEACH GARDENS, Fla., Oct. 18, 2012 (GLOBE NEWSWIRE) -- Attitude Drinks (OTCBB:ATTD) (OTCQB:ATTD), owner of the Ready-to-Drink (RTD) real milk beverage brand Phase III® Recovery, announced today the delivery of product to new distributors in six southeastern states.

These distributors include Beverage South Distributors located in Georgia and South Carolina, Det Distributing and Hand Family Distributors in Tennessee and Kentucky; Jackson Beverage and North Georgia Distributing in Georgia.

Jack Shea, Executive Vice President of Sales for Attitude Drinks, commented, "We are excited to be partnering with these strong, professional distributors in the southeast region of the US. Phase III® Recovery is now available throughout the region in selected supermarkets, convenience and drug stores."

About Attitude Drinks Inc.

Attitude Drinks Inc. is an innovative, beverage brand development company with a pure milk recovery drink that exploits recent scientific evidence confirming the benefits of milk and protein as an exercise recovery aid. Phase III® is sold in select local, regional and national markets, including colleges, universities, convenience stores, fitness centers and gyms, as well as online. For more information, including recent clinical trial results, visit www.attitudedrinks.com .

This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company's current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company's contracts, the Company's liquidity position, the Company's ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties the forward-looking events referred to in this release might not occur.
CONTACT: Roy Warren, CEO
         Attitude Drinks Incorporated
         561.227.2727
         roy@attitudedrinks.com
         http://www.attitudedrinks.com

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