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SodaStream Expands In Russia, Chile And Singapore

AIRPORT CITY, Israel, Oct. 18, 2012 /PRNewswire/ -- SodaStream International Ltd. (NASDAQ: SODA), a leading manufacturer and distributor of beverage carbonation systems, today announced that its products are being made available in Russia, Chile and Singapore through new exclusive partnerships.

"Our global carbonated beverage revolution is continuing across three continents as we bring our products to Chile and Singapore, and enhance our existing activities with a new distributor in Russia," stated Daniel Birnbaum, CEO of SodaStream.  "Carbonated drinks are popular in all of these markets, and SodaStream looks forward to introducing these consumers to our smarter, simpler and more earth-friendly way to enjoy them."

In Russia, SodaStream will be distributed by Bureaucrat ( www.buro.ru), a leading home and office solution company with over $1 billion in annual turnover, representing some of the world's most popular brands.  SodaStream will launch nationwide at Media Mart starting as early as Q1 2013.  In Chile, the Company's products will be distributed by Volta ( www.volta.cl), an organization that has successfully represented top global food supplement and pharma products across the country's retail stores.  Volta is part of Eurofarma Brazil, with over $1 billion in annual sales.  Volta will launch SodaStream products initially at three top retailers, Falabella, CencoSud and Ripley, which own a variety of department stores, supermarkets, home centers and a TV home shopping network.  In Singapore the Company is partnering with Yeo Teck Seng ( www.yeoteckseng.com.sg), a leader in high-quality home and kitchen products.  SodaStream will be available there starting December at Singapore's premium retailer, Takashimaya.

"We are excited to continue leading the growth of our category with these outstanding partners, each of whom has many years of proven success with multinational consumer goods," concluded Mr. Birnbaum.  "Geographic expansion is one of our three pillars of growth, together with product innovation and consumer marketing.  Our experience has proven that the SodaStream proposition of redefining the carbonated beverage industry addresses growing consumer mega-trends around the world and we look forward to expanding into even more countries next year."

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