This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

StubHub Announces Apple Passbook Integration With University Of North Carolina

Stocks in this article: EBAY

StubHub, the world's largest ticket marketplace, announced today that University of North Carolina has been integrated into Apple Passbook. The integration allows fans to store Tar Heels athletic event tickets purchased on StubHub into Passbook, enabling them to use their iPhone or iPod touch as their ticket into events. Passbook integration will begin for University of North Carolina with their first home football game on October 27.

Last year StubHub introduced mobile barcoding with select sports team partners, including the San Francisco Giants. This season, through an existing integration with the University of North Carolina and Paciolan, StubHub began to offer mobile barcode ticketing across all mobile platforms. The integration with Apple’s Passbook will give iPhone and iPod touch users another option to access mobile tickets. Not only will fans be able to store their tickets on their phone, but they will also be able to get into the event using mobile barcoding.

"StubHub is laser-focused on providing fans with an innovative, best-in-class experience across all platforms; integrating with Apple Passbook is a huge step forward for the future of live events," said Ray Elias, Chief Marketing Officer at StubHub. "Through this integration with University of North Carolina and Apple Passbook, we can provide fans with a true end-to-end experience — from event discovery, to ticket access, all the way through mobile entry — via their mobile devices.”

"The University is excited to expand our mobile ticketing platform through our partnerships with Stubhub and Paciolan,” said Bubba Cunningham, University of North Carolina’s Athletic Director. “This mobile delivery option will allow Tar Heel fans to purchase, store, and redeem tickets to our events in a truly seamless process."

Passbook, introduced in Apple’s iOS 6 mobile platform, allows users to have the convenience of keeping all of their boarding passes, event tickets, coupons, loyalty cards and more stored in one place. The technology is simple for fans to use. Once they purchase a ticket through StubHub’s Passbook-enabled app, they have the option to “Add to Passbook.”

1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs