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PBteen Graham Quilt & Sham - Holiday 2012 (Photo: Business Wire)

Stocks in this article: WSM

PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, today announced plans to open five pop-up stores in the Durham, Cincinnati, Edina, Houston and Miami areas this October and November. The five PBteen pop-up stores will open with the new holiday 2012 collection, just in time to get a start on seasonal shopping. The stores will showcase PBteen’s new holiday gift assortment, including gadgets for guys and girls, fur-inspired bedding and lounge seating, jewelry and beauty storage and accessories, as well as the recently launched Burton home collection.

PBteen Fur-Inspired Lounge - Holiday 2012 (Photo: Business Wire)

PBteen Fur-Inspired Lounge - Holiday 2012 (Photo: Business Wire)

When teens and their parents visit one of the PBteen stores, they can expect a customizable shopping experience. Onsite design specialists will be available to help teens choose their favorite patterns and styles to create their own unique bedrooms and lounge spaces. Each pop-up will be anchored around a PBteen Design Lab where teens and their parents can engage with the brand and its products by creating a personalized room electronically on a computer monitor and quickly see it come to life on a television screen overhead. Products available at PBteen.com can be ordered through the store and shipped directly to the customer for ease of shopping.

Customers near the Durham, Cincinnati, Edina, Houston and Miami regions are invited to be one of the first 250 to visit the store on opening day for a free gift and a chance to win one of five $250 PBteen gift cards. To celebrate these new locations, each store will have a live D.J. playing music with PBteen product giveaways throughout its grand opening weekend.

“I am proud to announce PBteen’s expansion this holiday season,” said Laura Alber, President and Chief Executive Officer, Williams-Sonoma, Inc. “We look forward to engaging with our customers in these five communities and are thrilled to give them a first-hand look at the quality and uniqueness of our PBteen products.”

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