This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Coastal.com Wins Gold Medal Marketing Award From The Hub Magazine

VANCOUVER, British Columbia, Oct. 18, 2012 (GLOBE NEWSWIRE) -- Coastal Contacts Inc. (TSX:COA) (Stockholm:COA.ST) ("Coastal.com" or "Coastal"), one of the largest online retailers of eyeglasses and contact lenses, has been awarded a gold medal in the 2nd Annual Hub Prize Competition, honoring excellence in the retail experience.

The Hub Magazine is an industry leading marketing journal recognized for identifying and analyzing innovative marketing strategies and trends. With a panel of 30 diverse judges ranging from academics to veterans of major retail brands, The Hub Prize Competition awarded Coastal.com a gold medal for its First Pair Free eyeglasses promotion.

"We believe that receiving this award is a strong endorsement of Coastal's ability to develop and execute a disruptive marketing strategy in the large and fragmented eyeglasses category," commented Roger Hardy, Coastal.com's founder and CEO. "Other nominees were companies like McDonald's, Safeway, Duane Reade, Pepsi/7-Eleven, Staples and Whole Foods, many of whom are represented by large advertising agencies. Our First Pair Free program was developed in-house and implemented by our world class marketing team."

With Coastal.com's customer-driven focus, the company was recognized specifically for establishing a no-risk business model through its First Pair Free campaign – a program that The Hub Magazine dubbed as "a bold move with very impressive results."

Coastal.com believes customers will be delighted with their entire experience, especially given the first pair of prescription glasses purchased are free. To further convince consumers to make their eyewear purchases on the web, Coastal.com promises to also include virtual try on, free return shipping, and a 366 day return policy – because 365 days just isn't enough.

Aaron Magness, Coastal.com's VP of Marketing, commented: "We believe that as a result of the First Pair Free program, we have seen an uptick in new customer acquisition around the globe. Even more exciting is the fact that over 70% of new customers surveyed said they would be purchasing again from Coastal within the next six months."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 17,098.45 +18.88 0.11%
S&P 500 2,003.37 +6.63 0.33%
NASDAQ 4,580.2710 +22.5760 0.50%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs