SAN FRANCISCO, Oct. 18, 2012 /PRNewswire/ -- Yelp Inc. (NYSE: YELP), the company that connects people with great local businesses, announced today that it will be taking additional steps to protect consumers from biased reviews. The company will place a consumer alert message on a business's profile page when it determines that there have been significant efforts to purchase fake reviews to mislead consumers.
"Yelp has become so influential in the consumer decision making process that some businesses will go to extreme lengths to bolster their reviews," said Eric Singley, vice president of consumer products and mobile, Yelp. "While our filter already does a great job of highlighting the most useful content, we think consumers have a right to know when someone is going to great lengths to mislead them."The consumer alert will call attention to attempts to purchase reviews for a business profiled on Yelp. When consumers click on the alert, we will show them screenshots exposing the effort to mislead our users. The alert will be removed from the business's Yelp page after 90 days, unless evidence of ongoing efforts is discovered, which may renew the warning period. Initially, nine businesses will have the consumer alert message posted on their profile page, but the company will be posting alerts like these on an ongoing basis as warranted. Beyond alerting consumers to attempts to purchase reviews, the next step in Yelp's Consumer Alert program will be to let consumers know if a business has had a large number of reviews submitted from the same Internet Protocol (IP) address, which can be a helpful indicator that they lack authenticity. While the review filter already takes this type of information into account, we believe that consumers also have a right to know if this activity is going on.
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV