AOL Inc., the company that originally brought email to the mass market, is opening the doors today on a limited preview for their new cloud-based email product, Alto. Designed to be used with existing email accounts, including Gmail, Yahoo! Mail, AOL Mail, .Mac and .me accounts, this new, free email platform reimagines the email experience from the ground up with a focus on combatting inbox fatigue. Alto blends powerful organizational features and an elegant, clear user experience to provide users with visual relief from inboxes overloaded with a constant flow of daily deals, newsletters, social notifications, and more. The ultimate goal of Alto is to put the user back in control of their email experience.
The basis for this new product is ‘organization by design,’ using a new tool called “stacks” that automatically pull out and organize important pieces of a user’s inbox for easy access and quick viewing. Users can also drag and drop individual emails to create their own stacks based on sender, recipients, key words, and more. Alto does not require a new email address – users can simply enter credentials for their Gmail, Yahoo! Mail, AOL Mail, or .Mac address and start using Alto. Alto also allows users to bring together and access multiple email accounts to organize all of their inboxes in a single, web-accessible workspace.
“We built Alto for people who believe, as we do, that organization is beautiful, who are overloaded with email and aren’t happy with the status quo of existing email experiences,” said Joshua Ramirez, Senior Director of Product for AOL Mail. “The way we use email has changed radically over the years, but the core email application experience hasn’t. We’ve taken a deep look at how people use email now, and designed an application around that reality.”
“When you sort through physical mail, you put it into stacks because it’s a natural way to decide what’s important, what’s junk, and what to save for later. We wanted to recreate that experience with Alto, but make it intelligent and automatic, to easily deal with the hundreds of emails we get every day,” continued Ramirez.
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