Forrester Research, Inc. Chief Executive Officer, George Colony discussed the expected impact interactive marketers will have on businesses due to their close proximity to hyper-connected customers at global interactive marketing provider ExactTarget’s (NYSE:ET) annual Connections conference.
Colony’s insights come during day two of Connections, ExactTarget’s sold-out three-day user conference, featuring practical advice and inspiration to improve interactive marketing across email, mobile, Facebook, Twitter and the Web.
“Marketers have the unique opportunity to harness the power of technology to build their brand, improve relationships with customers and inspire the next generation of interactive marketing,” said Scott Dorsey, co-founder and chief executive officer of ExactTarget. “George’s insights into the future of digital marketing challenge organizations to embrace the power of the hyper-connected consumer and transform interactive marketing to meet their needs.”
Colony is one of more than 150 speakers featured at Connections including keynote addresses from award-winning actor Michael J. Fox, illusionist David Blaine and executives from Twitter, LinkedIn, Foursquare, reddit and the New York Stock Exchange. More than 4,000 ExactTarget clients and partners from around the world are attending the event, which also offers more than 40 breakout sessions featuring eight unique content tracks, including dedicated sessions for business-to-business and day-long workshops for beginners, experts and developers. Breakout session speakers included leaders from GE Home and Business Solutions, Ulta, Carters, Liberty Mutual and Restaurant.com.“Interactive marketers have the best insight into understanding the next generation of customers,” said Colony. “In order to serve the empowered customers, businesses must empower their teams and support a constantly changing portfolio of channels.” More than 50 of the world’s top technology companies are sponsoring Connections ’12, including Adobe, Bazaarvoice, Cisco, Demandware, HP, IBM and SAP. For real-time updates throughout the conference, follow @ExactTarget and the hashtag #ET12 on Twitter. With a record-setting, sold-out crowd set for Connections ’12, ExactTarget is live broadcasting many of its main stage keynotes. To register to watch the keynotes online, visit http://pages.exacttarget.com/connections-livestream-signup. Connections ’12 follows ExactTarget Connections ‘11, an event that welcomed more than 3,000 marketers to Indianapolis and featured a lineup of industry thought leaders including Jimmy Wales, Wikipedia founder and Soledad O’Brien, award-winning CNN anchor and special correspondent.