Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global cloud commerce, announced it is hosting a complimentary webinar focused on business-to-business (B2B) e-commerce entitled, “ Enabling the B2B Commerce Channel – Trends and Strategies for 2013.” The webinar is part of Digital River’s monthly Globalocity ™ Webinar Series and will take place on Oct. 30, 2012, at 11:00 a.m. CDT.
During the webinar, presenter Michael Chuma, Digital River’s global product management director for B2B, and guest speaker Andy Hoar, senior analyst with Forrester Research, Inc., will discuss the rapidly growing B2B online marketplace and the findings of Forrester Research’s upcoming report on B2B e-commerce trends for 2013. The presentation will also help online merchants:
- Explore the growing need for B2C-like user experiences;
- Gain tips to manage channel conflict; and
- Learn how to manage around the rising demand for scarce B2B e-commerce talent.
“B2B e-commerce is poised to reach record sales in the coming year,” commented Chuma. “Forrester Research has taken the lead in fully understanding the dynamics and size of the B2B e-commerce opportunity. We are excited to have them join us for this webinar as we take a closer look at the latest industry data and offer attendees actionable strategies for driving their online sales.”
The B2B webinar is open to the public and free of charge. All webinar attendees will receive a complimentary reprint of an upcoming Forrester Research report focused on B2B e-commerce trends for 2013.Register Now or click http://bit.ly/TmW3ix for Oct. 30, 2012, at 11:00 a.m. CDT. To learn more about successful strategies for building a B2B e-commerce program, download Digital River’s previous Globalocity webinar entitled, Enabling the B2B Commerce Channel: How to Build a Direct-Sale Program while Sidestepping Channel Conflict. Digital River’s free monthly Globalocity Webinar Series is geared toward companies searching for new ways to go direct-to-buyer online in order to monetize their products and accelerate sales across multiple channels, devices and geographies. For more information about the series, email firstname.lastname@example.org. About Digital River, Inc. Digital River, Inc., the revenue growth experts in global cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, global payments, cloud-based billing, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.