When conducting its national Survey of the American Consumer™, GfK MRI interviews approximately 26,000 U.S. adults in their homes each year. In face-to-face interviews and written surveys, consumers are asked about their use of media, their consumption of more than 6,000 products in 550 categories, their lifestyles and their attitudes. Because the Survey of the American Consumer is structured as an area probability study, the results are projectable to the entire U.S. adult population. The Survey also serves as a foundation for an array of innovative GfK MRI research products that answer the market's need for granular cross-media and consumer-focused information.
GfK MRI is part of The GfK Group, based in Nuremberg, Germany. GfK is one of the world's largest research companies, with 11,000 GfK experts working to discover new insights about the way people live, think, and shop in over 100 markets, every day. GfK is constantly innovating to use the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK's sales amounted to EUR 1.37 billion.
About Media Monitors
Media Monitors is the Leader in Local Media Monitoring providing competitive intelligence information for markets in the United States, Canada, United Kingdom, Australia, India and South Africa. Media Monitors matches audio to fingerprints of millions of over-the-air radio, broadcast TV and Local Cable commercials and scans hundreds of local newspapers and websites to deliver data to their customers. Employing their patented technology, sales executives, advertising planners, broadcast executives and Internet and Cable companies can hear and see specific advertisements or an entire campaign online with the click of a mouse, 24 hours a day.Media Monitors Radio spot monitoring (MRC accredited), Newspaper Ad Tracking, Broadcast TV and Local Cable TV, and Local Internet services combine a highly-sophisticated computer technology with expert human attention to produce the most accurate multi-media research. Media Monitors is a subsidiary of RCS, the world's largest broadcast software company serving over 9,000 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. The Media Monitors broadcast content recognition process is protected by U.S. Patents 5,437,050 and 7,386,047 and additional patents pending.