This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Arbitron Model-Ready PPM Radio Ratings Data With Media Monitors Commercial Airplay Data Now Available Through GfK MRI Granularity Portal For Modelers

When conducting its national Survey of the American Consumer™, GfK MRI interviews approximately 26,000 U.S. adults in their homes each year.  In face-to-face interviews and written surveys, consumers are asked about their use of media, their consumption of more than 6,000 products in 550 categories, their lifestyles and their attitudes.  Because the Survey of the American Consumer is structured as an area probability study, the results are projectable to the entire U.S. adult population.  The Survey also serves as a foundation for an array of innovative GfK MRI research products that answer the market's need for granular cross-media and consumer-focused information.

GfK MRI is part of The GfK Group, based in Nuremberg, Germany.  GfK is one of the world's largest research companies, with 11,000 GfK experts working to discover new insights about the way people live, think, and shop in over 100 markets, every day.  GfK is constantly innovating to use the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers.  In 2011, GfK's sales amounted to EUR 1.37 billion.  

About Media Monitors

Media Monitors is the Leader in Local Media Monitoring providing competitive intelligence information for markets in the United States, Canada, United Kingdom, Australia, India and South Africa. Media Monitors matches audio to fingerprints of millions of over-the-air radio, broadcast TV and Local Cable commercials and scans hundreds of local newspapers and websites to deliver data to their customers. Employing their patented technology, sales executives, advertising planners, broadcast executives and Internet and Cable companies can hear and see specific advertisements or an entire campaign online with the click of a mouse, 24 hours a day.

Media Monitors Radio spot monitoring (MRC accredited), Newspaper Ad Tracking, Broadcast TV and Local Cable TV, and Local Internet services combine a highly-sophisticated computer technology with expert human attention to produce the most accurate multi-media research. Media Monitors is a subsidiary of RCS, the world's largest broadcast software company serving over 9,000 radio stations, TV music channels, cable companies, satellite music networks and Internet stations worldwide. The Media Monitors broadcast content recognition process is protected by U.S. Patents 5,437,050 and 7,386,047 and additional patents pending.

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

DOW 17,730.11 -27.80 -0.16%
S&P 500 2,076.78 -0.64 -0.03%
NASDAQ 5,009.2140 -3.9090 -0.08%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs