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Bazaarvoice Connections Enables Companies to Directly Engage Consumers on the Web Sites Where Their Products and Services Are Sold
World's Largest Retailers, Including The Home Depot and Walmart Canada, Join Forces With Bazaarvoice to Market Bazaarvoice Connections to a Combined Supplier Base of More Than 5,000 Brands
AUSTIN, Texas, Oct. 17, 2012 (GLOBE NEWSWIRE) --
Bazaarvoice (Nasdaq:BV) today unveiled the newest edition of its Bazaarvoice Connections offering, marking a new era of brand and retail collaboration. Bazaarvoice Connections breaks new ground by allowing brands to participate in conversations happening about their products or services on retail and shopping sites. Retailers now can leverage their suppliers' unique product expertise and passion to create an exceptional online shopping experience that increases traffic and revenue both on sites and in stores. An overview of Connections is available in this
Designed to better serve the omni-channel consumer, Bazaarvoice Connections allows retailers to remove information gaps that inhibit purchases by connecting brands to consumers at the point of research and purchase. According to a study published by PricewaterhouseCoopers, 84 percent of consumers now research online before making a purchase – either online or in stores.
Brands ranging from consumer packaged goods to consumer electronics, appliances to beauty and apparel can answer questions, respond to reviews, and make purchase recommendations on the retail sites where their customers research and buy. Connections also serves industries beyond traditional retail; hotels can engage with consumers in online travel agency sites, and restaurants can respond to reviews on national reservation and review sites.
"We are always looking for new ways to put the customer at the center of everything we do at The Home Depot," said Hal Lawton, President of Online at The Home Depot. "Bazaarvoice gives us an easy way to leverage our suppliers to provide the information that our customers need as they research and make purchases. By enabling a direct relationship between the brand and the consumer, Bazaarvoice Connections allows us to reduce returns and increase sales, while furthering our value to the customer and their shopping experience."