- REST APIs - Adds advanced, scalable application programming interface capabilities, enabling deeper integration across ExactTarget’s suite of products and expanding ExactTarget’s suite of SOAP APIs and pre-packaged integrations.
- Cross-Channel APIs – Makes ExactTarget’s email, mobile, social and Web applications fully accessible via API.
- HubExchange – Expands ExactTarget’s existing HubExchange model of select integrations to enable broader application development from developers and technology providers worldwide.
- Gears – Creates a new category of integration within ExactTarget products to extend ExactTarget product functionality with capabilities native in third-party applications.
ExactTarget Opens Fuel Platform For Third-Party Development, Sets Sights On ‘App Ecosystem’
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