This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

ExactTarget Opens Fuel Platform For Third-Party Development, Sets Sights On ‘App Ecosystem’

Global interactive marketing provider ExactTarget (NYSE:ET) announced today it is opening its software as a service platform for software developers, creating the foundation for the largest cloud-based digital marketing app ecosystem.

The move makes ExactTarget’s Fuel platform open to developers and technology providers to build upon and integrate with ExactTarget’s suite of cross-channel marketing and automation applications, creating opportunity for developers to build apps that extend ExactTarget’s real-time digital messaging services to products and organizations worldwide.

"By opening our Fuel platform for third-party development, ExactTarget is once again revolutionizing the way developers and marketers alike can unlock the power of data and the cloud to connect with their customers,” said Scott McCorkle, ExactTarget’s president technology and strategy. “Fuel extends our capabilities to power advanced integration and real-time messaging and creates the foundation for an entirely new app ecosystem that will serve as a catalyst for digital marketing innovation worldwide.”

Developers and technology companies have began developing new applications and innovations on the Fuel platform as part of ExactTarget’s early access program that began earlier this year, McCorkle said. Early applications in development range from event marketing to advanced analytics and dashboards. ExactTarget clients, integrated partners, developers and technology companies are expected to have access to the third-party applications via ExactTarget’s HubExchange, the company’s online app store, during the second quarter of 2013.

Key advancements included in ExactTarget’s next generation Fuel platform include:
  • REST APIs - Adds advanced, scalable application programming interface capabilities, enabling deeper integration across ExactTarget’s suite of products and expanding ExactTarget’s suite of SOAP APIs and pre-packaged integrations.
  • Cross-Channel APIs – Makes ExactTarget’s email, mobile, social and Web applications fully accessible via API.
  • HubExchange – Expands ExactTarget’s existing HubExchange model of select integrations to enable broader application development from developers and technology providers worldwide.
  • Gears – Creates a new category of integration within ExactTarget products to extend ExactTarget product functionality with capabilities native in third-party applications.

ExactTarget’s Fuel platform is available to developers today as part of the company’s Early Access Program. More information about the Program is available online at http://code.exacttarget.com.

“The ExactTarget Fuel platform is among the most transactionally intense cloud platforms today, powering the cross-channel digital marketing and messaging of clients around the world,” said Ian Murdock, vice president, platform at ExactTarget. “By advancing our integration capabilities and opening our platform to third-party developers, we will accelerate innovation and create a new economy for entrepreneurs and developers to introduce game-changing technologies.”

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG

Markets

Chart of I:DJI
DOW 17,568.53 -127.94 -0.73%
S&P 500 2,079.65 -12.01 -0.58%
NASDAQ 5,088.63 -48.8540 -0.96%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs