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TheStreet Open House

TankLink Introduces Business Partner Program Extending Reach Into Vertical Markets

Stocks in this article: WRLS

CHICAGO, Oct. 17, 2012 (GLOBE NEWSWIRE) -- TankLink, a division of Telular Corporation (Nasdaq:WRLS), and a leader in wireless tank monitoring, announces their new Business Partner Program. With twelve VARs and reseller agents already signed on, TankLink is looking to add more business partners in Specialty Chemicals, Ag-Chem, Water Treatment, and Diesel Exhaust Fluid (DEF) markets.

Among the extensive benefits of the program, TankLink partners receive access to a complete line of leading-edge wireless remote tank monitoring solutions. Additionally, the program provides resellers with comprehensive sales training and technical and marketing support through a private partner portal to assist in the sales process. TankLink solutions are compatible with other supply chain offerings allowing resellers to serve as a one-stop shop for their customers. Partnering with TankLink enables resellers to offer a solution that makes their customers more efficient and profitable.

"We are excited to formally launch our Business Partner Program which allows us to reach more customers in our key verticals," said Pat Barron, vp and general manager, TankLink. "This program was designed to attract VARs and reseller agents who are interested in adding more value to their current sales portfolios. Our partners leverage TankLink's expertise in Specialty Chemicals, Water Treatment and Ag-Chem. We empower our partners with training, sales tools and the TankLink reputation to make them experts in tank monitoring. This strategy ensures that customer's expectations are exceeded and they have a good experience."

TankLink provides tank monitoring and data reporting services through a sole source combination of hardware, sensors, and software applications to deliver critical tank data 24/7, virtually anywhere in the world. Market-specific tank monitoring solutions and tank telemetry products from TankLink help ensure product purity and eliminate run-outs and emergency deliveries. TankLink customers experience improved resource planning, route optimization and a positive impact on their bottom line.

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