Expected to draw area movie-goers to the “ BIGD” Experience will be its totally enhanced theatre amenities, including a wall-to-wall screen measuring over 80 feet wide and three stories tall, boosted by the latest in 7.1 surround sound and DIGITAL projection of both 2D and 3D features. In technical terms, Carmike’s “ BIGD” DIGITAL Experience is powered by a cutting-edge Christie Brilliant 3D flash projector. The end result is a light output of 30,000 lumens, creating a picture quality with noticeably higher resolution than HD. The new environment will be further embellished by the comfort of plush leather high-back rocking seats placed for optimal viewing in a stadium-seating configuration.
“The success of 3-D releases for features like ‘Avatar,’ ‘Cars 2,’ ‘Transformers: Dark of the Moon,’ and the record-breaking re-launch of ‘The Lion King in 3-D,’ demonstrates that audiences are excited about and enjoy the new DIGITAL experience, and are demanding it,” notes Mr. Passman. “These early successes will no doubt persuade producers to release more movies in this format, and with the “BIGD” experience – in either 3-D or 2-D DIGITAL – Carmike has the full capability to provide our audiences with the technology and total luxury that brings theater going to a new level.”
“Plans for Carmike’s “BIGD” experience consist of more locations to open in 2012-13. Complexes featuring Carmike’s “BIGD” experience that are currently under construction include Decatur, AL, Sandestin, FL, Champaign, IL, Jacksonville, NC, Cleveland, TN, and Winchester, VA; and plans are underway for construction to begin in Opelika, AL, Oak Grove, KY, and El Paso, TX. Whether it is a movie, concert, sporting event, motivational speaker or church service, Carmike guests will find “BIGD” placing them at the heart of the event,” notes Terrell Mayton, Carmike’s Director of Marketing.
About Carmike Cinemas ( www.carmike.com )Carmike Cinemas, Inc. is a U.S. leader in digital cinema and 3-D cinema deployments and one of the nation’s largest motion picture exhibitors. As of June 30, 2012, Carmike had 233 theatres with 2,245 screens in 35 states. Carmike’s digital cinema footprint reached 2,122 screens, including 209 theatres with 750 screens that are also equipped for 3-D. The circuit also includes 14 “Big D” large format digital experience auditoriums, featuring state-of-the-art equipment and luxurious seating. As “America’s Hometown Theatre Chain,” Carmike’s primary focus for its locations is small to mid-sized communities.