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Giving Customers The Power To Say Yes To Mobile Work Styles (Graphic: Business Wire)

Today at Citrix Synergy™, the conference where mobile workstyles and cloud services meet, Citrix unveiled the next phase of its strategy to enable the mobile enterprise. With the advent of consumerization, mobility and the cloud, an increasingly mobile workforce is looking for easier ways to work the way they want – with anyone, from any location, on any device. With today’s announcements, Citrix gives customers of all sizes the Power to Say Yes to consumer-inspired mobile workstyles with an expanding portfolio of solutions that give employees the freedom and flexibility they want, combined with the security and control businesses need. Today’s announcements make it easier for companies of all sizes to go mobile – empowering employees to interact securely with any combination of data, apps and devices – then bringing it all together in a seamless, integrated experience for end users.

Saying Yes to More than Three Billion Devices

The starting point of the Citrix enterprise mobility strategy is Citrix Receiver™, the company’s universal software client. Available for free on consumer app stores, Citrix Receiver gives employees secure, self-service access to all the apps and data they need to work from any device – all with a beautifully designed user experience tailored to the device they are using. Citrix Receiver now supports more than three billion devices, including all major tablet, smartphone, laptop, Mac and PC platforms – and will add support for new Windows 8 tablets and laptops as they come on the market.

To further extend its support of new consumer-style devices, Citrix also announced a new version of Citrix XenClient™ that provides virtual desktops to go for the millions of new lightweight Ultrabooks™ transforming the laptop market. XenClient for Ultrabooks uses a client-side hypervisor that runs directly on the laptop, but is connected to the corporate datacenter for centralized synchronization and management. For end users, this means they get all the power of a local Windows experience on laptops and Ultrabooks, even when disconnected from the network. As soon as they connect again, any changes are automatically synchronized with a central image in the datacenter. This innovative approach extends all the benefits of VDI to mobile workers with no compromise in performance or security. The combination of Citrix Receiver and XenClient offer a perfect starting point for companies looking to roll out Bring Your Own Device (BYOD) programs to employees in a way that’s secure, easy and proven.

Solving the Cloud Data Problem

As consumer devices enter the workforce in record numbers, one of the first challenges for most businesses is how to handle the resulting data problem. End users increasingly want to use personal mobile devices to access their work documents from a diverse range of consumer laptops, mobile tablets and smart phones. In the absence of an easy-to-use solution from IT, employees increasingly rely on consumer cloud services that do not rely on corporate security, like Dropbox, to access documents on the go from any of their own devices, and share them with other colleagues via the cloud. While solutions like this offer great productivity for end users, they create a security nightmare for businesses, placing mission critical intellectual property at risk, and making it nearly impossible to comply with security and privacy regulations.

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