This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

FURBY Sets Sights On Europe

Hasbro, Inc. (NASDAQ: HAS) today announced that it will roll out a wide-ranging licensing program supporting the return of FURBY in 2012-2013. The wildly popular plush electronic creature has re-emerged inspiring a highly creative and innovative licensing program that will make consumers want to “noh-lah”, which means dance in Furbish, FURBY’s native language. The first wave of merchandise is set to arrive at retail in the U.K., Spain, Portugal, France, Poland, Turkey, and Russia this autumn.

“We are extremely excited about the return of FURBY and the amazingly fun product lines that licensees have created to capture the essence of the FURBY phenomenon,” said James Walker, Vice President of Brand Licensing EMEA at Hasbro. “The product range will celebrate the friendship between the personality-packed furry creatures and their owners.”

FURBY-licensed merchandise from apparel to home decor, party goods, food and beverage and sporting goods will be sold at hypermarket and specialty stores as well as wholesalers throughout Europe.

Hasbro is set to showcase a wide selection of FURBY items at Brand Licensing Europe this week in London with multiple licensees including:
  • Apparel & Accessories: Smith & Brooks, TV Mania, ATM, Trademark, Smyk, E plus M, Aventure Diffusion, Quality Licensing Product
  • Home Decor: Character World, Worlds Apart
  • Paper & Party Goods: Amscan
  • Plush: Play by Play (Famosa)
  • Back-to-School Supplies: Trademark, Sportandem


With more than 40 million pieces sold worldwide in the first three years of its production, the FURBY creature quickly became a global phenomenon following its 1998 debut. FURBY was the leading interactive product of its kind, propelling the animatronic pet category to prominence. Hasbro has reintroduced FURBY this fall as an evolved, interactive friend with ‘A MIND OF ITS OWN’ and a personality that is shaped based on how it is treated. At launch, FURBY will be available in six vibrant colors with four more fun colors available by the end of the year.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $93.74 0.00%
FB $117.58 0.00%
GOOG $693.01 0.00%
TSLA $240.76 0.00%
YHOO $36.60 0.00%


Chart of I:DJI
DOW 17,773.64 -57.12 -0.32%
S&P 500 2,065.30 -10.51 -0.51%
NASDAQ 4,775.3580 -29.9330 -0.62%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs