At this year’s DMA Conference & Exhibition, held Oct. 13-18 in Las Vegas, United Airlines’ MileagePlus program earned the DMA Marketer of the Year and the Innovation Awards. These are two of the DMA’s highest honors, representing outstanding achievement in the multichannel direct marketing industry.
MileagePlus partners with
(Nasdaq: ACXM), a leader in marketing services and technology, to deliver personalized and relevant communications to its members, including flight status updates, and convert nonmembers to members.
“We are excited about what these awards represent,” said Mark Krolick, managing director of United’s Mileage Plus marketing. “Through the powerful partnership and strategic collaboration we have with Acxiom, we are delivering useful and targeted information to United’s customers. These awards prove we are heading in the right direction and challenge us to continue to raise the bar in providing industry-leading services.”
“Enabling great connections to loyal customers is crucial to growth,” said Nada Stirratt, Acxiom’s chief revenue officer. “We’re delighted to play a key role in making that connection for United.”
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