At this year’s DMA Conference & Exhibition, held Oct. 13-18 in Las Vegas, United Airlines’ MileagePlus program earned the DMA Marketer of the Year and the Innovation Awards. These are two of the DMA’s highest honors, representing outstanding achievement in the multichannel direct marketing industry.
MileagePlus partners with Acxiom® Corporation (Nasdaq: ACXM), a leader in marketing services and technology, to deliver personalized and relevant communications to its members, including flight status updates, and convert nonmembers to members.
“We are excited about what these awards represent,” said Mark Krolick, managing director of United’s Mileage Plus marketing. “Through the powerful partnership and strategic collaboration we have with Acxiom, we are delivering useful and targeted information to United’s customers. These awards prove we are heading in the right direction and challenge us to continue to raise the bar in providing industry-leading services.”
“Enabling great connections to loyal customers is crucial to growth,” said Nada Stirratt, Acxiom’s chief revenue officer. “We’re delighted to play a key role in making that connection for United.”To view the case study, please click here. About Acxiom Acxiom is a recognized leader in marketing services and technology that enable marketers to successfully manage audiences, personalize consumer experiences and create profitable customer relationships. Our superior industry-focused, consultative approach combines consumer data and analytics, databases, data integration and consulting solutions for personalized, multichannel marketing strategies. Acxiom leverages over 40 years of experience in data management to deliver high-performance, highly secure, reliable information management services. Founded in 1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves clients around the world from locations in the United States, Europe, Asia-Pacific and South America. For more information about Acxiom, visit Acxiom.com. Acxiom is a registered trademark of Acxiom Corporation.