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Handicapping Key Earnings Reports

Earnings Reports for Wednesday:

Pepsico (PEP) ($70.34): Has a buy rating according to ValuEngine with a slightly elevated P/E. PEP is above its 200-day SMA at $68.03. The stock reached a multi-year high at $73.66 on Aug. 27. The weekly chart is negative with the 200-week SMA at $62.97. Investors and traders should employ a "buy-and-trade" strategy between the value level and risky level.

American Express (AXP) ($57.59): Has a buy rating according to ValuEngine with a reasonable P/E and is above its 200-day SMA at $55.83. The stock set its 2012 high at $61.42 on May 2 and a 2012 low at $53.18 on June 1. The weekly chart profile shifts to negative on a close this week below its five-week modified moving average at $57.80. The 200-week SMA is $42.21. Investors and traders should employ a "buy-and-trade" strategy between the value level and risky level.

Earnings Reports for Thursday:

Google Inc (GOOG) ($740.98): Has been upgraded to buy from hold this morning according to ValuEngine. The stock has an elevated P/E and is well above its 200-day SMA at $630.83. Google set an all-time-high at $774.38 on Oct. 5 and then was downgraded to hold from buy. The weekly chart profile is positive but overbought with the 200-week SMA at $538.51. Investors and traders should employ a "buy-and-trade" strategy between the value level and risky level.

Travelers Companies (TRV - Get Report) ($69.79): Has a buy rating according to ValuEngine with a reasonable P/E. The stock is above its 200-day SMA at $62.34. TRV set a multi-year high at $70.00 on Oct 4. The weekly chart profile is positive but overbought with the 200-week SMA at $53.34. Investors and traders should employ a "buy-and-trade" strategy between the value level and risky level.

Morgan Stanley (MS) ($17.31): Has a hold rating according to ValuEngine with a slightly elevated P/E. The stock is above its 200-day SMA at $16.35. MS set its 2012 high at $21.19 on March 26 then had its 2012 low at $12.66 on June 4. The weekly chart is positive but overbought with the 200-week SMA at $23.37. Investors and traders should employ a "buy-and-trade" strategy between the value level and risky level.

Microsoft Corp (MSFT - Get Report) ($29.51): Has a buy rating according to ValuEngine with a favorable P/E and is below its 200-day SMA at $30.34. The stock set its 2012 high at $32.95 on March 16 and 2012 low at $28.32 on June 4. The weekly chart is negative with the 200-week SMA at $26.36. Investors and traders should book profits on strength to my annual pivot at $29.58 then employ a "buy-and-trade" strategy between the value level and risky level.

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