Gartner Accepting Nominations For The 2013 Gartner And 1to1 Media CRM Excellence Awards

Gartner, Inc. and 1to1 Media are accepting nominations for the Gartner and 1to1Media CRM Excellence Awards. Nominations will be accepted through December 19, 2012 via an online entry form from any end-user organization that has implemented a CRM program or project in six categories with resulting business impact.

Through this joint awards program, Gartner and 1to1 Media spotlight excellence among organizations that take a customer-centric approach to improving their business performance and have seen exceptional results from doing so. Entries will be reviewed by a panel of judges who will assess the CRM initiative against the 8 Gartner CRM Building Blocks that Gartner defines as critical for a successful implementation, as well as 1to1 Media’s approach to building profitable customer relationships based on understanding customer needs, behavior and value.

Awards will be given in the following six categories:

• Customer Analytics - Nominations will be judged on their use of customer analytics to increase customer engagement and improve business performance across several criteria, including the quality of the overall analytics strategy, the execution of that strategy, and the results.
• Customer Experience Excellence - Nominations will be judged on the impact of the organization’s customer experience to increase customer engagement (demonstrated by improvements in such areas as loyalty, retention, and advocacy), and enhance business performance across several criteria, including the quality of their overall customer experience strategy, the execution of that strategy, and the results.
• Customer Service Optimization – Nominations will be judged on the organization’s use of multiple customer service channels, including the use of communities, to increase customer engagement and improve business performance across several criteria.
• Integrated Marketing Performance – Nominations will be judged on the organization’s use of integrated marketing to improve customer engagement, increase effectiveness, drive better efficiency and improve overall marketing performance across several criteria, including the quality of the overall marketing strategy, the execution of that strategy, and the results.
• Sales Force Effectiveness – Nominations will be judged on how well the organization’s sales strategy helps to improve salesperson productivity by engaging prospects and customers and meeting or exceeding revenue targets across several criteria, including the quality of the overall sales strategy, the execution of that strategy, and the results.
• Social & Mobile Engagement – Nominations will be judged on the use of social and mobile channels to increase customer engagement and improve business performance across several criteria, including the quality of the overall social/mobile engagement strategy, the execution of that strategy, and the measureable business results. Nominees must use social and mobile for at least two of the three key customer-facing functions (i.e. social engagement, marketing, sales) and provide examples of the effectiveness of their integrated approach.

There will be one primary award winner per category, with honorable mentions for runner-up honorees. Winners will receive their award at the Gartner Customer 360 Summit on May 1, 2013 at the Manchester Grand Hyatt, San Diego, CA. The 1to1 Media editorial staff will also write case studies about the winners that will be included in a feature article on the awards. The article will appear in 1to1 Magazine online and will be highlighted in 1to1 Media’s weekly newsletter, 1to1 Magazine’s Weekly Digest.

The identification of a Gartner and 1to1 Media Award winner or finalist is not an endorsement by Gartner or 1to1 Media of any vendor, product or service.

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