This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Ogilvy PR Launches ACE, A Global Industry Analyst Community Engagement Service

Stocks in this article: WPPGY

NEW YORK, Oct. 16, 2012 /PRNewswire/ -- Ogilvy Public Relations (Ogilvy PR) today announced the launch of ACE (Analyst Community Engagement), a new global service designed to give technology companies an informed, strategic and measurable approach to industry analyst relations.

Ogilvy PR's ACE service will be driven by a global team based in New York, San Francisco, Chicago, London, Hong Kong, Beijing, Singapore and Sydney.

"Analyst Relations is the most global of all the marketing disciplines," said Luca Penati, managing director of the Global Technology Practice at Ogilvy PR. "We believe that the analyst world consists of 'Deal Makers' and 'Perception Makers', and that the true value of AR is in knowing how to distinguish between the two, and tapping the right ones to influence sales cycles and purchase decisions as well as shift market attitudes through increased exposure."

"Working with industry analyst and influencer communities is strategically important, particularly in emerging technology categories," said Dee Anna McPherson, vice president of marketing, Yammer. "Ogilvy PR's ACE service is compelling because it bases AR decision making on data and provides a baseline to measure effectiveness."

Partnering with KCG, an analyst relations strategy firm serving the technology sector, Ogilvy PR has designed a new approach to analyst relations, creating ACE as a comprehensive solution for in-house AR departments that need to engage analysts locally, regionally and globally.

"We have been partnering with Ogilvy PR on analyst relations projects for over six years," explained Stephen England, president and partner at KCG. "We share the same vision for AR, have trained and certified many of their practitioners, and seamlessly offer our mutual clients KCG's highly complementary targeting, training and research metrics services."

England added, "It's great to now formalize this partnership under ACE. ACE builds on Ogilvy PR's analyst relations expertise, having worked with leading technology companies in the software, semiconductor, telecom and web services sectors."

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!

Markets

DOW 17,416.85 +225.48 1.31%
S&P 500 2,021.25 +19.09 0.95%
NASDAQ 4,683.4070 +45.4130 0.98%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs