SAN FRANCISCO, Oct. 16, 2012 (GLOBE NEWSWIRE) -- Zynga (Nasdaq:ZNGA), the world's leading provider of social game services, today announced its first reward-based mobile advertising campaign with Honda to promote the all-new 2013 Honda Accord. As part of the campaign, players of Zynga's popular Words With Friends and Scramble With Friends games can earn in-game currency and tips by playing Honda-related words. The "It Starts With You" campaign kicked off on Oct. 6 with the "Word of the Day" promotion in Words With Friends. During the first four days of the Words With Friends promotion, more than 220,000 Honda-sponsored words – NEW, TECH and YOU – were played for gameplay tips. The campaign is part of Honda's broader "It Starts With You" multimedia initiative for the Accord.
Zynga's First Reward-Based Mobile Advertising Campaign Launches With Honda
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