This Day On The Street
Continue to site right-arrow
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

BECCA Cosmetics Announces New Distribution With Sephora

NEW YORK, Oct. 16, 2012 /PRNewswire/ -- BECCA Cosmetics proudly announces a strategic retail partnership with Sephora, the leading beauty specialty retailer. The iconic beauty line with Australian origins, known for its commitment to offering a vast range of color cosmetics to satisfy the needs of every woman, will debut a curated collection of cosmetics at select Sephora stores in October.

The retail partnership will be supported by an aggressive in-store sampling program, coupled with an innovative, first of its kind, interactive merchandising display that delivers a Shade Match Guarantee™. "We are thrilled to announce this exciting partnership with such an established retailer like Sephora," says Robert DeBaker, Global CEO of BECCA Cosmetics.  "We have taken the time to listen to our consumers, and with our edited collection and Shade Match Guarantee™ platform, we hope to better serve our clients and continue to build a loyal customer base."

A global beauty brand with distribution in 30 countries, BECCA Cosmetics has a cult following among consumers, celebrities and makeup artists alike and will now be more accessible than ever.  The easy-to-navigate two-bay BECCA gondola at Sephora will be the first and only display to house a built-in customized shade match mirror, consisting of a color wheel plus a foundation finder chart, which clients can use to identify the perfect shade for their skin tone – and the brand guarantees it. "Because BECCA has a full range of foundation and concealers, we wanted to provide a tool that simplifies the consumer's experience when it comes to finding the proper shade for their complexion," says DeBaker.

The brand will debut its new platform along with a more tailored product line in 23 Sephora stores nationwide and will also be available on  Additional Sephora stores are planned to open throughout 2013.   The brand will also be available in at least 50 Sephora inside JCPenney locations in March with plans to expand into 150 locations by the end of 2013. 

"We have always been a huge fan of BECCA Cosmetics, and are confident that this partnership will open new opportunities for us as a retailer to meet the needs of our ever-expanding clientele," says Alison Hahn, Sephora's VP/DMM. "BECCA Cosmetics has a vast range of complexion shades as well as a number of new, innovative color launches – all of which we know will appeal to our Sephora customer." 

In addition to the edited range of BECCA Cosmetics products selected to better fit the needs of the client, Sephora will offer shade match cards to sample all 18 BECCA foundation shades.  Divided into three color categories (light, medium and dark), each shade match card consists of six Radiant Skin Satin Finish Foundations to ensure the opportunity for clients to find their perfect match.  By 2013, the brand's assortment offering will include 100 new products that round out BECCA's four unique categories: Complexion, Perfectors, Tints and Ultimates.

1 of 2

Check Out Our Best Services for Investors

Action Alerts PLUS

Jim Cramer and Stephanie Link reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

Jim Cramer's protégé, David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
Try it NOW
Try it NOW
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

Jim Cramer's protégé, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!


DOW 17,164.95 -251.90 -1.45%
S&P 500 1,994.99 -26.26 -1.30%
NASDAQ 4,635.24 -48.1670 -1.03%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs