BECCA Cosmetics Announces New Distribution With Sephora
NEW YORK, Oct. 16, 2012 /PRNewswire/ -- BECCA Cosmetics proudly announces a strategic retail partnership with Sephora, the leading beauty specialty retailer. The iconic beauty line with Australian origins, known for its commitment to offering a vast range of color cosmetics to satisfy the needs of every woman, will debut a curated collection of cosmetics at select Sephora stores in October.
The retail partnership will be supported by an aggressive in-store sampling program, coupled with an innovative, first of its kind, interactive merchandising display that delivers a Shade Match Guarantee™. "We are thrilled to announce this exciting partnership with such an established retailer like Sephora," says Robert DeBaker, Global CEO of BECCA Cosmetics. "We have taken the time to listen to our consumers, and with our edited collection and Shade Match Guarantee™ platform, we hope to better serve our clients and continue to build a loyal customer base."
A global beauty brand with distribution in 30 countries, BECCA Cosmetics has a cult following among consumers, celebrities and makeup artists alike and will now be more accessible than ever. The easy-to-navigate two-bay BECCA gondola at Sephora will be the first and only display to house a built-in customized shade match mirror, consisting of a color wheel plus a foundation finder chart, which clients can use to identify the perfect shade for their skin tone – and the brand guarantees it. "Because BECCA has a full range of foundation and concealers, we wanted to provide a tool that simplifies the consumer's experience when it comes to finding the proper shade for their complexion," says DeBaker.
The brand will debut its new platform along with a more tailored product line in 23 Sephora stores nationwide and will also be available on Sephora.com. Additional Sephora stores are planned to open throughout 2013. The brand will also be available in at least 50 Sephora inside JCPenney locations in March with plans to expand into 150 locations by the end of 2013."We have always been a huge fan of BECCA Cosmetics, and are confident that this partnership will open new opportunities for us as a retailer to meet the needs of our ever-expanding clientele," says Alison Hahn, Sephora's VP/DMM. "BECCA Cosmetics has a vast range of complexion shades as well as a number of new, innovative color launches – all of which we know will appeal to our Sephora customer." In addition to the edited range of BECCA Cosmetics products selected to better fit the needs of the client, Sephora will offer shade match cards to sample all 18 BECCA foundation shades. Divided into three color categories (light, medium and dark), each shade match card consists of six Radiant Skin Satin Finish Foundations to ensure the opportunity for clients to find their perfect match. By 2013, the brand's assortment offering will include 100 new products that round out BECCA's four unique categories: Complexion, Perfectors, Tints and Ultimates.
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