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Jeter Breaks Ankle, Twitter Delivers Eyeballs

While I still like all four stocks, I'm turning more toward names such as News Corp. (NWSA) and Comcast (CMCSA).

Like TWX, MSG, RCI and BCE, both companies have what the people want -- long-term contracts to televise major sports ranging from baseball to the Olympics. In addition, they own and operate strong brands that, love 'em or hate 'em, attract eyeballs.

Fox News. CNBC. MSNBC. It's quite a list of very much alive multimedia properties that continue to do well on television and online.

Traditional media has the power to ride the very sustainable waves that are Twitter and Facebook. New and social media appears to have the right attitude. It wants to be a good partner.

This harmony represents the future, not online as the exclusive conduit for news, sports and entertainment. I intend to invest accordingly.

At the time of publication, the author was long FB. On weakness he intends to buy shares of NWSA and CMCSA.

This article is commentary by an independent contributor, separate from TheStreet's regular news coverage.
Rocco Pendola is a private investor with nearly 20 years experience in various forms of media, ranging from radio to print. His work has appeared in academic journals as well as dozens of online and offline publications. He uses his broad experience to help inform his coverage of the stock market, primarily in the technology, Internet and new media spaces. He has taken a long-term approach to investing, focusing on dividend-paying stocks, since he opened his first account as a teenager. Pendola, 37, is based in Santa Monica, Calif., where he lives with his wife and child.
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