That's what Randi Zuckerberg told CNBC, pointing out that, despite social media's size, "the eyeballs" are still on television sets. In fact, our eyeballs increasingly multi-task as we move from mobile devices and computers to TVs. Often, there's no moving taking place -- somehow, we pay attention to multiple screens concurrently.
Word of mouth via modern channels doesn't sufficiently explain the symbiotic relationship between new/social media and the old guard.
Old-style word of mouth still exists, but it's not the primary driver of ratings it used to be.
Every year, I hear people hooting and hollering throughout my neighborhood during the Super Bowl. I hardly react. Before the game, dozens of people I bump into ask where I'm watching it. I tell them I have no plans and do not intend to make any.The buzz on the street just doesn't get me all that excited, even when a whole city block bursts into a frenzy because something big just happened. The furor compels me to do nothing. I can't quite explain why it's different when it comes from Twitter and, to a lesser extent, Facebook. For whatever reason, when Twitter erupts with people I've never met before saying something they just saw was "unbelievable," I must be part of it.
ResistanceI'm not sure we -- as a society -- realize just how powerful this dynamic is. For every Dick Costolo or Zuckerberg sibling in the world that gets it, you have a television (or radio) executive or three fighting against it. It goes like this. Online media, television and radio need to enter a renewed era of partnership. It's on the latter two, however, to follow the former's lead. New and social media will continue to take off; the question simply becomes, Will the old guard go along for the ride or resist the trend, thereby setting itself up for almost-certain demise? As a long-term investor, I cannot go wrong with Twitter in my portfolio once it goes public. At the same time, the oldest of the old guard media stocks look equally as attractive. I've won big with several in 2012 -- Time Warner (TWX), Madison Square Garden (MSG), Rogers Communications (RCI) and BCE (BCE).
Select the service that is right for you!COMPARE ALL SERVICES
Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.
- Real Money + Doug Kass + 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV