This Day On The Street
Continue to site
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

Jeter Breaks Ankle, Twitter Delivers Eyeballs

NEW YORK ( TheStreet) -- When Twitter goes public, I want shares. In the highly likely event I can't get any, I'll probably buy the stock anyway. I might even break my own rule, buying an IPO out of the gate on its first day of trading.

Back in the day -- we're talking a decade ago -- I was fanatical about football and baseball.

The obsessions faded fast when I stopped doing sports radio. It's to the point where I have not watched more than an hour of the last 10 year's worth of Super Bowls combined.

Over the last few weeks, however, Twitter has compelled me to stop what I was doing to turn on major sports.

A couple of weeks ago it was the replacement referees' blown call in the Green Bay Packers game. Twitter exploded. I turned on ESPN's "Sportscenter," helping make it the highest rated edition of the program ever.

On vacation over the weekend, while reading a book, I grabbed my phone to check Twitter. It had blown up. Everybody was Tweeting about Raul Ibanez's home run to tie the Yankees-Tigers game at four in the bottom of the ninth.

I stopped reading. Turned on the game. I fell asleep before it ended. In the middle of the night, I checked Twitter again. Something had happened to Derek Jeter. The TV was on. I flipped over to ESPN.

Without Twitter, I never would have paid attention to, let alone turned on the television to get sports news or watch a game.

You can argue that Twitter does not drive these responses. That Twitter just happens to be the modern-day platform for word-of-mouth advertising.

Simple enough, but likely too simple.

The sister of Facebook (FB - Get Report) CEO Mark Zuckerberg, Randi, who recently left the company to start Zuckerberg Media said it best in a CNBC interview.

"There's really something special going on . . . between integration of traditional television and online."

Straightforward yes, but quite insightful.

I'm as guilty as the next person. Often, I fall into the trap of online will kill this or that medium, be it radio, television or print. In some respects, it will. Disruption, however, does not have to lead to extinction. But it should incite change. Television, in particular, can not only coexist with online; the two can partner with one another.
1 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
SYM TRADE IT LAST %CHG
BCE $42.63 0.31%
FB $86.98 1.40%
MSG $83.93 0.53%
RCI $35.56 0.08%
TWX $88.35 1.10%

Markets

DOW 17,757.91 +138.40 0.79%
S&P 500 2,077.42 +14.31 0.69%
NASDAQ 5,013.1230 +26.2560 0.53%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs