NEW YORK ( TheStreet) -- When Twitter goes public, I want shares. In the highly likely event I can't get any, I'll probably buy the stock anyway. I might even break my own rule, buying an IPO out of the gate on its first day of trading.
Back in the day -- we're talking a decade ago -- I was fanatical about football and baseball.
The obsessions faded fast when I stopped doing sports radio. It's to the point where I have not watched more than an hour of the last 10 year's worth of Super Bowls combined.
Over the last few weeks, however, Twitter has compelled me to stop what I was doing to turn on major sports.A couple of weeks ago it was the replacement referees' blown call in the Green Bay Packers game. Twitter exploded. I turned on ESPN's "Sportscenter," helping make it the highest rated edition of the program ever. On vacation over the weekend, while reading a book, I grabbed my phone to check Twitter. It had blown up. Everybody was Tweeting about Raul Ibanez's home run to tie the Yankees-Tigers game at four in the bottom of the ninth. I stopped reading. Turned on the game. I fell asleep before it ended. In the middle of the night, I checked Twitter again. Something had happened to Derek Jeter. The TV was on. I flipped over to ESPN. Without Twitter, I never would have paid attention to, let alone turned on the television to get sports news or watch a game. You can argue that Twitter does not drive these responses. That Twitter just happens to be the modern-day platform for word-of-mouth advertising. Simple enough, but likely too simple. The sister of Facebook (FB) CEO Mark Zuckerberg, Randi, who recently left the company to start Zuckerberg Media said it best in a CNBC interview. "There's really something special going on . . . between integration of traditional television and online." Straightforward yes, but quite insightful. I'm as guilty as the next person. Often, I fall into the trap of online will kill this or that medium, be it radio, television or print. In some respects, it will. Disruption, however, does not have to lead to extinction. But it should incite change. Television, in particular, can not only coexist with online; the two can partner with one another.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV