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Hasbro Licensing Expanding In European Markets

Hasbro, Inc. (NASDAQ: HAS) is set to arrive at Brand Licensing Europe (BLE) in London on October 16 to showcase its global powerhouse brands, including TRANSFORMERS, MY LITTLE PONY, LITTLEST PET SHOP, TONKA, and FURBY. Positioned as the No. 7 global licensor, based on annual retail sales, Hasbro continues to expand its retail presence in new and emerging markets throughout Europe with innovative and trend-forward licensing programs across many licensing categories. This growth has been driven by Hasbro expanding its U.K. and France licensing teams while at the same time opening new offices and further developing relationships with leading retailers in Russia, Germany, Poland, Turkey, and Spain over the past year.

“Hasbro has significantly increased its presence throughout Europe as a stand-out innovator and mega licensor,” said Simon Waters, Senior Vice President, Global Licensing and Publishing at Hasbro. “Consumers can expect to see a broad and impressive line-up of licensed merchandise landing on store shelves this year, which is a direct result of Hasbro expanding its presence in key European regions with new offices, expanded teams and flawless execution of signing deals with market-leading licensees.”

This year’s BLE highlights underscore Hasbro’s global momentum in key licensing categories, including apparel, consumer electronics, digital gaming, home, food, and toys.

TRANSFORMERS

Hasbro's iconic TRANSFORMERS brand has become one of the most successful entertainment franchises of the 21 st century and features the heroic AUTOBOTS and the villainous DECEPTICONS engaged in an epic battle on multiple storytelling platforms including film, television, digital gaming, and theme parks. Hasbro will continue to provide its broad TRANSFORMERS fan base with high value, age-appropriate licensed merchandise across categories such as digital gaming, including an exciting new MMO from Jagex scheduled for release in 2013, toys, apparel, sporting goods and more. The TRANSFORMERS PRIME animated series continues to roll out on Cartoon Network across Europe with Seasons 2 and 3 in 2012 and 2013, continuing the successful affiliation with the leading boys action network.

MY LITTLE PONY

The MY LITTLE PONY franchise continues to be a worldwide favorite with fans of all ages, largely energized by the global popularity of the MY LITTLE PONY FRIENDSHIP IS MAGIC animated series, produced by Hasbro Studios. The brand is set to arrive on digital platforms, including apps and storybooks across Europe in 2013. The extensive MY LITTLE PONY merchandising program reaches across all major categories including apparel, toys and accessories with new ranges released this season.

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