This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

8 Ways to Boost Your eBay and Online Sales

NEW YORK ( TheStreet) -- Online spending is expected to grow by 12% to as much as $96 billion this holiday season, according to the latest National Retail Federation figures.

"Online retail has been a bright spot for years, and we don't expect that trend to change anytime soon, especially with the growth in mobile," NRF CEO Matthew Shay said. "Aside from the convenience, shoppers look to the holiday season to take advantage of retailers' increased digital offerings. In addition to enhancing the site experience, retailers have spent the year investing in optimizing their mobile and social platforms -- just what holiday shoppers are looking for."

While online retail sales are still a portion of overall holiday sales (which this year is expected to grow to $580 billion), now is the time for small online retailers and eBay shop owners to get their websites in order.

Mor Friedman, marketing manager of IzzoNet, a leading e-commerce technology platform that caters to small online retailers, says a common mistake that online retailers make, especially when first starting out is a lack of doing their homework.

"They don't research the product they want to sell, or the competition," Friedman says. "Some of the people expect magic," meaning immediate sales.

"They don't understand the work that is required to get the sales and that it takes time and effort and knowledge. You need to know what to do and you need to the right tools and if you don't have it yourself find someone or the best source of knowledge that someone can walk the walk with you," Friedman says.

The software platform is one of several like Shopify that can help small-business owners set up. IzzoNet's software will integrate the sites to a shop owner's eBay (EBAY) store and vice versa, while managing both stores through one control panel. The single platform makes orders and supply management easier. The site also has marketing tools to help generate traffic, distribute products through multiple channels, increase a website's SEO and integrate with third-party coupon sites, among other things.

IzzoNet compiled a list of suggestions that will easily boost online sales for retailers selling on independent sites and through eBay.

1. Use different keywords and separate listings for the same product. Put in the extra effort to list an item multiple times, using different keywords for each listing, so your products can achieve extra visibility, and thus, sales.
2. Integrate with Google's Internet Marketplace. Upload your products to Google Product Search. This extra coverage will create a great deal of free traffic from potential customers.
3. Invest in visuals. Despite what some say, multiple photos do indeed increase sales. Having up to 12 images can increase your eBay site's conversion up to 80%. However, make sure not to flood shoppers with too many colors or scattered text on your page.
4. Spruce up your "About Us" page: A good way to show potential shoppers that you're reliable is through your "About Us" page. Use this opportunity to give your shoppers a warm welcome, to introduce yourself and to even personalize it with pictures of yourself with family and friends.
5. Provide more payment options. Don't limit potential customers to only a few payment options. People will go to another merchant if their preferred credit card isn't offered, and you'll never even know you lost them.
6. Cross sell and promote. Use cross selling tools at any point you can, through eBay tools and with apps. Offer promotions and special deals to new customers and they will be more likely to become returning customers.
7. Promote sales via eBay's free email marketing. eBay's free email marketing system never goes to spam, but you still don't want to bombard your customers with emails. Keep all marketing emails relevant and worth reading.
8. Break out of your local sphere: Go international. eBay is adequately outfitted for both domestic and international sales and shipping. With eBay's precise shipping calculator, you can tell how much to charge for certain items. Don't limit your sales to just your local audience. Expanding to an international market can increase sales by 16%.

Most importantly, though, "give the best customer service you can because the most sales will be from retuning customers," Friedman says. "Reliability is really important."

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to:

>To submit a news tip, email:


Follow TheStreet on Twitter and become a fan on Facebook.
Disclosure: TheStreet's editorial policy prohibits staff editors, reporters and analysts from holding positions in any individual stocks.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
EBAY $24.61 -2.60%
GOOG $691.02 -2.10%
AAPL $95.03 -2.90%
FB $116.73 7.20%
TSLA $247.54 -1.60%


Chart of I:DJI
DOW 17,830.76 -210.79 -1.17%
S&P 500 2,075.81 -19.34 -0.92%
NASDAQ 4,805.2910 -57.85 -1.19%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs