Mr. Wiedman said: “MSCI is the predominant choice of professional investors and we’re pleased to deepen our relationship with them through the introduction of these new products using their indexes to help deliver high quality portfolio construction to all investors small and large.”
iShares Brand Initiative: Professional Quality, Individual Choice, Responsible Innovation
The new multi-pronged iShares brand initiative focuses on the unique needs of individuals in an uncertain, volatile and complex New World of Investing, where many opportunities still exist and portfolios need to be diversified and dynamic as these times require. The initiative comes to life by exploring the goals and aspirations of individual investors, with their unique needs and objectives, met by iShares.
The brand initiative will launch starting tomorrow in the U.S. and roll out in Canada, the U.K., Germany and the Netherlands later this month. It encompasses digital, TV and print advertising, thought leadership and insight, tools and support for investors and financial advisors. In 2013, this campaign will continue to roll out globally.Commenting on the iShares brand initiative, Mr. Wiedman continued: “No one size fits all in today’s New World of Investing and our initiative puts the ‘i’ in investing, where it belongs. These times require professional quality, matched to individual choice and a partner like iShares who is committed to making investing clear, fair and efficient for everyone.” BlackRock has more than 40 years of indexing history – the longest of any provider – and an established record of responsible innovation, including the introduction of the first fixed income and emerging markets ETFs. Integration Creates Largest U.S. Sales Force in Industry The integration of the iShares U.S. retail sales team with the BlackRock U.S. retail sales force will take place over the coming months and create a team of approximately 275 professionals, providing significant additional support to the continuing growth of both the iShares and BlackRock retail platforms. The new model will retain dedicated iShares specialists who have the deep knowledge and expertise to assist financial advisors and their clients with their ETF needs.
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