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Turkcell And Enterproid Partner To Deliver Dual Persona Solution For BYOD

ISTANBUL and NEW YORK, Oct. 15, 2012 /PRNewswire/ --  Turkcell (NYSE:TKC, ISE: TCELL), the leading communications and technology company in Turkey, and Enterproid™, the leader in enabling Bring Your Own Device (BYOD) mobility, announced a partnership to introduce an innovative dual-persona solution to mobile devices in Turkey. The new offering, places Enterproid's popular Divide™ platform on all Turkcell MaxiPRO 5Android smartphones, enabling business users to combine their work and personal lives on a single device. The commercial service for business users is offered by Corbuss Kurumsal Telekom Servis Hizmetleri A.S., a subsidiary of Turkcell.

Divide creates a separate and secure workspace on users' smartphones and tablets to help keep work and personal lives apart. This dual-persona design preserves the native device experience, secures corporate data, and ensures employee privacy. For enterprises, instead of having to control an entire device and maintain costly on-premise infrastructure, Divide provides IT administrators with a powerful, cloud-based console—Divide Manager—to manage the standardized workspace across a fleet of employee devices.  This unique solution enables mobile professionals to utilize their personal devices for work, while keeping sensitive corporate data securely within IT's control and personal data private to the individual.

"BYOD is a global movement and Turkcell is continuing to lead the market in offering innovative solutions," said Semih Inceday, General Manager at Turkcell Technology and the partnership's Executive Sponsor.   "We are proud to be bringing the advanced Divide technology into the Turkcell family of product offerings.  This will enrich the mobile experience of our business users and provide a platform for enterprises to build next-generation BYOD-based mobility strategies."

Divide comes with a suite of feature-rich business-class applications, including Email, Contacts and Calendar.  These applications preserve the same native device experience that users are accustomed to, while enabling enhanced enterprise-grade encryption and management capabilities.  In addition, the ready extensibility of the Divide platform enables the delivery of a broad range of unified communication and data services, including a virtual second business voice line, corporate directory integration, VPN integration and content management services.

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