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TheStreet Open House

WrestleMania® Makes Over $100 Million For Host City

WWE® (NYSE: WWE) announced today that WrestleMania 28 generated a record-breaking $102.7 million in economic impact for the city of Miami and Miami-Dade County this past April, according to a study conducted by the Enigma Research Corporation.

This new record for WrestleMania’s economic impact represents a $40 million increase over WrestleMania 27 in Atlanta. WrestleMania 28 also generated approximately $15.3 million in local, state and county taxes.

WrestleMania Week brought tens-of-thousands of fans from across the globe to sample the beautiful hotels, restaurants and businesses of Miami,” said Jose “Pepe” Diaz, Miami-Dade County Commissioner and Chairman of the Miami-Dade Sports Commission. “Our economy, as well as our community, significantly benefited from the week of events, and we thank WWE for shining their international spotlight on our wonderful city."

"We are thrilled that Miami and the state of Florida were the recipients of WrestleMania’s largest economic impact ever. This result is a testament to that community’s hard work and extensive planning," said John P. Saboor, Senior Vice President of Special Events for WWE. "Commissioner Diaz and all of our public and private sector partners did an exceptional job of welcoming our fans from around the world for WWE’s largest annual celebration. We now turn our focus to the New York/New Jersey region for what will assuredly be a historic WrestleMania 29.”

A capacity crowd of 78,363 fans from all 50 states and 36 countries attended WWE’s pop-culture extravaganza this past April. Key highlights from the study include:

  • $102.7 million of direct, indirect and induced impact derived from spending by non-locals visiting specifically for WrestleMania XXVIII.
  • 71% of fans that attended WrestleMania were from outside the Miami area and stayed an average of four nights.
  • The economic impact derived from WrestleMania Week was equal to the creation of 1,020 full-time jobs for the area.
  • $6.9 million was spent by non-locals at Miami and Miami-Dade County restaurants.

Next year, WrestleMania 29 will take place Sunday, April 7 at MetLife Stadium in East Rutherford, NJ. The event will be broadcast on pay-per-view, and viewed in more than 100 countries.

About Enigma Research Corporation:

Enigma Research Corporation is an international consulting firm which specializes in measuring the economic impact of special events. Enigma’s economists developed a customized model which converted expenditures into economic impact, employment created and taxes generated as a result of the event.

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