Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social expression and personal publishing service, is excited to announce the new Treat Birthday Card App for iPhone. The app is a major addition to Shutterfly’s new greeting card brand, Treat ™, an online destination dedicated to easily personalizing and sending one-of-a-kind greeting cards.
The new Treat Birthday Card App allows users to more thoughtfully connect with family and friends by creating high-quality, personalized birthday cards directly from their iPhone in only a few minutes. After a user finishes the easy customization process, the cards are printed on high quality paper, inserted into pre-addressed envelopes, with real stamps, and mailed, arriving usually within three days, to any US recipient for as low as $1.99 each, with a Treat Club Card membership. Users can also seamlessly include gift cards from many of today’s most popular retailers, including: Amazon, Gap, Banana Republic, Old Navy, Target, Fandango, SpaFinder, Groupon and more.
“Relationships aren’t cookie cutter, so cards shouldn’t be either,” said Jeff Housenbold, president and chief executive officer of Shutterfly. “At Shutterfly, we are always looking for new and convenient ways to help people connect and deepen their relationships with each other. The Treat Birthday Card App for iPhone is an amazing app that lets people create personalized birthday cards right on their iPhone, celebrating friends and family whenever and wherever they are. We’re looking forward to creating even more ideas that help people connect in personal, thoughtful and convenient ways.”
As an integral part of the service, the new Treat app for iPhone also boasts a convenient scheduling and reminder service. Users can create and schedule delivery of birthday cards up to a year in advance, which is ideal for those who like to plan ahead. Treat will also remind users when a friend’s birthday is coming up so they can create and send the perfect birthday card in plenty of time. Another great time saver includes letting users import birthdays directly from their Facebook account, or they can add them manually in order to receive the birthday reminders.
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