Canon U.S.A., Inc., a leader in digital imaging, Ron Howard and the public, have selected 91 winning photographs from the “Project Imaginat10n,” contest where five innovative celebrities – Eva Longoria (film and TV actress), Jamie Foxx (Academy Award® winner), Biz Stone (co-founder of Twitter), Georgina Chapman (designer and co-founder of Marchesa) and James Murphy (founder of LCD Soundsystem) – will direct short films based on ten of the photos.
A consumer vote helped narrow down the photographs, where one of the selected winners’ photos was chosen by Ron Howard in the “Discovery” category to be a thematic tie across the celebrities’ films. The directors will now each select one additional photograph from the other nine storytelling categories that personally inspire them, ultimately utilizing ten photos to represent their creativity and imagination. In addition to “Discovery,” the themes include Character, Mood, Goal, Backstory, Setting, Obstacle, Relationship, The Unknown and Time. The winning photographs determined by Ron Howard and the consumer vote can be seen at imagination.usa.canon.com.
Ron Howard said, “In choosing ‘Unparalled’ for the Discovery category, it was important that I picked an image that was tremendously imaginative, visually fantastic and thematically pliable so that it could give the filmmakers a lot of possibilities to inspire an element of mystery and suspense. Moments of discovery are often what you remember most in a film.”
In 2011, Ron Howard and Canon U.S.A. partnered for a similar creative endeavor, “Project Imagin8ion.” Eight photos were selected and influenced an award-winning short film, “when you find me,” directed by Bryce Dallas Howard. For year two of Canon’s “Long Live Imagination” campaign and the next endeavor, “Project Imaginat10n,” Ron Howard will once again mentor the celebrity directors as they begin the filmmaking process to prove that “we’re all creative.”“I am so passionate about the integrity and user-generated process of ‘Project Imaginat10n’ where our celebrity directors can be directly inspired by photographers from all across the country,” said Ron Howard. “As we selected the photographs, I was blown away by the beauty, perspective and intrigue that they conveyed, and was thrilled that so many people wanted to once again take part in this exciting artistic experiment.”
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