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Family Dollar Names Jocelyn Wong Senior Vice President, Marketing – Chief Marketing Officer

Family Dollar Stores, Inc. (NYSE: FDO) today announced that it has named Jocelyn Wong to the position of Senior Vice President – Chief Marketing Officer. Ms. Wong will report to Michael Bloom, President and Chief Operating Officer.

“Effectively communicating our everyday value pricing to our customer is critical to driving trips and reinforcing our brand to grow our market share,” said Mr. Bloom. “In a highly competitive retail environment, Jocelyn brings the experience and strategic vision we need to drive innovation in how we communicate to our customer to differentiate our brand and improve customer loyalty through our circulars and in-store experience.”

Ms. Wong began her career with Proctor and Gamble where she held various roles including Associate Marketing Director, NA Oral Care. Most recently she served as Group Vice President, Shopper Marketing for Safeway, where she led the creation of a newly formed shopper marketing organization. Ms. Wong holds a Bachelor of Science degree in Chemical Engineering and Biochemistry from Purdue University.

About Family Dollar

Beginning with one store in Charlotte, North Carolina, in 1959, the Company currently operates more than 7,400 stores in 45 states. Family Dollar Stores, Inc., a Fortune 300 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com.



Copyright Business Wire 2010

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