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TheStreet Open House

Microchip’s New SMSC JukeBlox® 3.1 SDK And CX875 Wi-Fi® Network Media Module Provide Easiest And Most Cost-Effective AirPlay® Solution

Stock quotes in this article: MCHP

Microchip Technology Inc. (NASDAQ: MCHP), a leading provider of microcontroller, analog and Flash-IP solutions, today announced its latest-generation SMSC JukeBlox® Wi-Fi® connectivity platform, featuring the JukeBlox 3.1-AAP (part # JB3.1-AAP) Software Development Kit (SDK) in combination with the new CX875 Wi-Fi Network Media Module. This platform expansion delivers highly integrated and specialized connectivity software along with a cost-optimized and fully certified CX875 Wi-Fi module, featuring the new, low-cost DM875 Network Media Processor and 8 MB of SDRAM to reduce BOM costs by up to 20%. Through these cost reductions and ease of use, this latest-generation JukeBlox platform enables a new category of AirPlay ® compatible wireless audio streaming systems with retail pricing down to $149.

Enhancements to Microchip’s JB Connect simplified Wi-Fi network setup technology, along with the easy network setup features in Apple’s iOS, make this JukeBlox technology expansion the easiest and most user-friendly solution for designing AirPlay products to date. This easy setup, in conjunction with improvements to Wi-Fi performance and system boot-up times, makes Wi-Fi streaming even more robust and improves the overall user experience. Microchip’s latest-generation JukeBlox platform also provides seamless support for the new iOS 6 and iPhone ® 5, with their related AirPlay music streaming and control features.

Microchip’s new CX875 Wi-Fi Network Media Module is based on its new, low-cost SMSC DM875 Wi-Fi Network Media Processor. This triple-core processor includes an integrated DSP and, with the new JB DSP 2.0 software, can provide added digital-signal-processing performance for enhanced audio capabilities. Examples include bass enhancements and acoustic optimizations done on-chip, further lowering BOM costs by reducing or eliminating the need for a separate DSP. Refinements to the JB Fast Boot feature typically reduce boot-up times from a full power-down state to “ready and connected” within 5-10 seconds—leading the industry for Wi-Fi connected CE products. The complete Wi-Fi certified module solution enables lower-risk development, easier manufacturing and faster time to market, via the combination of a fully integrated Wi-Fi and RF subsystem, and many industry-standard pre-certifications.

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