Joseph Tassone, executive vice president of technology and product management for Identive commented, "We live in a world in which individuals must use an increasing number of identity credentials to function in their roles as employees, citizens, students and consumers, and our mission is to help organizations manage these credentials in ways that are secure, effective and coordinated. Identive's strategy to offer a complete range of Secure ID solutions, from individual RFID inlays to card readers to fully integrated identity management systems, is unique in the identification and security industry. We believe that this holistic approach allows us to offer both targeted and comprehensive solutions to our customers in the enterprise, government, education, retail, transportation and other global industries. We appreciate Frost & Sullivan's recognition of our product line strategy and the contribution it is making to our overall growth and success."Frost & Sullivan recognizes companies demonstrating best practices in a variety of regional and global markets with Best Practices Awards that commend superior planning and execution of product launches, strategic alliances, distribution strategies, technological innovations, customer service, and mergers and acquisitions. The following criteria were used to benchmark Identive's performance against key competitors: breadth of product line; size of addressable customer base; impact on customer value; impact on market share; and breadth of applications/markets served. A host of other crucial marketing factors such as leadership, strategy, service, innovation, integration, and development are also considered as part of the award methodology.
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