Imation Corp. (NYSE: IMN), a global scalable storage and data security company, today announced its new brand strategy for its Imation Mobile Security portfolio, to be built around the IronKey™ brand. The new Imation Mobile Security brand architecture will feature the Imation IronKey brand for Imation’s secure data, identity and workspace solutions for enterprise and government customers.
The Imation IronKey portfolio includes the iconic IronKey products, technology, and expertise that – along with assets of MXI Security™ and ENCRYPTX™ – became a foundation of Imation’s Mobile Security business with Imation’s acquisition of the IronKey secure storage hardware business in 2011. Initially used by Imation under a brand license, the IronKey brand is now wholly-owned by Imation. The current IronKey, Inc., which enables secure access to enterprise provisioned public and private clouds, has re-branded as Marble Cloud, Inc.
“Imation acquired the IronKey secure storage hardware business in 2011 – including IronKey secure flash drives and technology – and brought into Imation the team that designed and developed the highly regarded IronKey secure USB drives. Today, Imation sees an opportunity to unify its market message with the IronKey brand, making it clear to customers that Imation and the IronKey devices they trust to secure their mobile workforces are one and the same,” said Lawrence Reusing, general manager for Mobile Security at Imation.
The IronKey drive was designed and built to be The World’s Most Secure Flash Drive™. The IronKey brand has earned a reputation for high-security, ruggedness, strong customer support, a user-friendly interface and cloud-based device management. These are attributes that Imation will extend across its line of portable, secure USB solutions.“Customers and channel partners can turn to Imation for the highest levels of security in flash drives, device management and identity features they’ve come to know and trust under the IronKey brand,” Reusing said.