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No!no! Hair Exceeds Expectations On QVC UK Weekend Feature Program, Selling Nearly 9,000 Units

PhotoMedex, Inc. (NASDAQ and TASE: PHMD) announces that the weekend of October 6 th and 7 th no!no!™ Hair exceeded sales expectations on QVC UK where the product was featured as Today’s Special Value (TSV). Nearly 9,000 units reflecting retail sales of £1.35 million ($2.16 million) were sold over the weekend, which featured eight live TSV airings and three overnight reruns over a 24-hour period.

“We are very pleased with the exceptionally strong sales of no!no! Hair on QVC UK,” commented Dr. Dolev Rafaeli, PhotoMedex chief executive officer. “Strategic partnerships with television home shopping retailers around the world, such as the one we have with QVC in the United Kingdom are core drivers of our marketing program. Home shopping retailers enjoy the trust and following of millions of consumers around the world, while providing a platform that allows us to demonstrate and sell our products through live TV. Heightened brand awareness from our growth in the UK brick-and-mortar channel over the past two years, coupled with direct-to-consumer TV, allows for increasing sales results in such events.”

Dr. Rafaeli added, “The no!no! brand is sold and distributed in multiple countries, and as a company we benchmark ourselves between territories. Given that the UK population is about 20% of the size of the U.S. population, on a relative basis the number of no!no! units sold during this event was even more impressive than the excellent sales of 41,000 units we achieved during a July 4 th event on the Home Shopping Network in the U.S. Once again these impressive sales results validate our approach and reflect the additional resources we added in the UK earlier this year.”

Kate James, head of beauty buying for QVC UK, said, “The no!no! brand’s huge success the first weekend of October is another example of sales exceeding expectations on QVC! This brand continues to build on its exceptional consumer popularity which, we believe, is directly related to the unique product innovation and the unique application with which the no!no! achieves results.”

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