October 15, 2012 /PRNewswire/ --
AmRest Holdings SE ("AmRest", "the Company") (WSE: EAT), the largest publicly listed restaurant group in Central and
Eastern Europe with a variety of brands and growing international presence, today announces the opening of the first La Tagliatella restaurant in
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Acquired in 2011, La Tagliatella is AmRest's own brand. The concept offers Italian food of exceptional taste, high quality with prices at the casual dining level and the speed of service of a quick service restaurant.
AmRest has previously announced the strategy for international expansion of its unique brand into four new countries:
the United States
. Currently the Company operates 136 La Tagliatella restaurants in
being both equity and franchisee operated stores.
, Chairman of the Supervisory Board of AmRest, commented:
"I am delighted to be opening the first La Tagliatella restaurant in
, which will be known as
Chun Yi Tang
or 'Pure Italian Heaven'.
This is an extremely significant event for AmRest, as it gives us a great opportunity to expand our own brand with its unique and successfully proven economic model into a huge market with a fast growing middle class population.
Since we announced our plans for La Tagliatella's international development we have spent a lot of time in all of the new markets gathering insights and opinions to make sure we will exceed our customers' expectations. During these trips I was surprised by how substantial the need for high quality, consistent but affordable food is in all of the new countries.
is definitely one of the most unsaturated markets and I believe the brand, which in
has become a synonymous with world class, fantastic food will suit our new Chinese customers' taste.
I truly hope this is the first out of many restaurants we will operate in
in the future."
La Tagliatella has a large potential for both Spanish and international development. As previously communicated, AmRest plans to double the number of La Tagliatella restaurants during the next 5 years.
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