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WMS Announces Expanded Multiyear B2B Online Gaming Agreements With Betsson Group And Unibet

Williams Interactive LLC, a wholly owned subsidiary of WMS Industries Inc. (NYSE:WMS), today announced the signing of multi-year licensing agreements with both Betsson AB (NASDAQ OMX Nordic Mid Cap List:BETS) and Unibet Group (NASDAQ OMX Nordic List:UNIB). Under the agreements, Betsson and Unibet each will have non-exclusive access to the full selection of the extensive portfolio of proven WMS games, including such player favorites as the WIZARD OF OZ™, Zeus®, Reel ‘Em In® and Jackpot Party® games, through the Company’s Jadestone portfolio of online games. Both agreements also anticipate the future opportunity for distribution of WMS gaming content through Betsson’s and Unibet’s online casinos across the mobile channel.

In aggregate, Betsson, Unibet and their operating companies provide online gaming entertainment to more than 12 million registered players in more than 100 countries globally. The first WMS games are anticipated to be available on the Unibet and Betsson online casinos early in calendar 2013.

Orrin J. Edidin, President of WMS Industries and President and CEO of Williams Interactive, said, “Following the acquisition, we moved rapidly to expand Jadestone’s product portfolio with WMS’ library of proven, great slot games and enable access to our library for distribution across multiple interactive channels for those players who enjoy their gaming entertainment online. We are delighted to expand our relationship with Betsson and Unibet; each of whom is among the world’s leading online casino operators with extensive customer bases through their various casino brands. This expanded relationship represents a meaningful expansion in the B2B growth of our interactive products and services. Importantly, together, we have the potential to deliver a significant increase in the slot experience that will soon be offered to their players.”

About WMS

WMS serves the gaming industry worldwide by designing, manufacturing and marketing games, video and mechanical reel-spinning gaming machines, video lottery terminals and in gaming operations, which places leased participation gaming machines in legal gaming venues. The Company also develops and markets digital content, products, services and end-to-end solutions that address global online wagering and interactive social, casual and mobile gaming opportunities. WMS is proactively addressing the next stage of casino gaming floor evolution with its WAGE-NET ® networked gaming solution, a suite of systems technologies and applications designed to increase customers’ revenue generating capabilities and operational efficiency. More information on WMS can be found at or visit the Company on Facebook, Twitter or YouTube.

About Betsson

Betsson AB’s core business consists of owning and administering shareholdings in companies which, themselves or through partners, offer gaming to the end users via the internet. Betsson AB owns Betsson Malta which operates gaming to more than 5.7 million registered end users either through their own websites or through partnerships. Betsson Malta offers poker, casino, sportsbook, scratch cards, bingo and games. The customers come primarily from the Scandinavian countries and other parts of Europe. Betsson AB is listed on NASDAQ OMX Nordic Mid-cap List (BETS).

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