Orchard To Re-Launch West Los Angeles Store With All-New Look And Feel, Saturday, Oct. 20
Orchard Supply Hardware Stores Corporation (Nasdaq: OSH) today announced the planned grand reopening of its expanded West Los Angeles store on Saturday, October 20, 2012, marking the continuing rollout of its innovative, neighborhood store format. Although the West Los Angeles store (2020 S. Bundy Drive) has been operational since its opening in 1994, the transformation of the store inside and out is so dramatic that Orchard executives and sales associates view this re-launch as a new store opening.
“The West Los Angeles location has been a great performer for Orchard, and we believe this expanded and enhanced store will enable us to better serve the home improvement needs of our local customers,” said Mark Baker, Orchard Supply Hardware President and CEO. “We have fully transformed the interior and nursery to reflect our innovative, new neighborhood store format, while also nearly doubling the number of parking spaces available for customers.”
The West Los Angeles store will have its selling space expanded by the merchandising of a mezzanine. In addition, the nursery will also be expanded, featuring greatly improved aesthetics and providing greater access for customers from the parking lot.
The new stores that Orchard is opening and the existing locations it is upgrading are expected to help the company take advantage of the “white space” between small, independently owned hardware stores and big box home-improvement stores. By the end of 2012, Orchard plans to have 12 stores operating in its new, productive neighborhood store format.Beginning in San Jose as a collective formed by farmers, Orchard’s network of retail stores began in Northern California and then grew throughout the state, with its 89th store opening in Torrance last month. The West Los Angeles store on Bundy will showcase the new design and merchandise assortment tailored to home repair, paint and garden needs in its local neighborhood. The new design also features a shopper-friendly “racetrack” design that replaces the old-fashioned store-length aisles with a neighborhood configuration, color coding and decor that sets Orchard apart from warehouse stores.
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