MADISON HEIGHTS, Mich.
Oct. 12, 2012
/PRNewswire/ -- Creative Edge Nutrition, Inc. (PINKSHEETS: FITX), a nutritional supplement company focusing on active lifestyles.
Since my last letter to you on
September 7th, 2012
there have been a number of developments in your company which I wish to comment on. Since I was appointed as CEO of the Company on
April 6, 2012
, our Board of Directors had a clear vision and strategy in mind: build a vertically integrated nutrition company that can conceptualize, create and sell direct to the consumer and for Store Only Brands while leveraging strategic distribution partners globally.
I would like to personally thank everyone who stopped by the Creative Edge Nutrition, Inc. booth during the Mr. Olympia Expo. The decision to exhibit at this Expo was extremely important because of the International Distributors in attendance compared to the other major Expos is significantly higher. My mission is to catapult Cenergy Nutrition into a brand which is recognized on a global scale.
The response to the sampling of (Science Defined Nutrition) new INOVA - Blue Raspberry, and Grape pre-workout as well as the re-formulated (CENERGY) Amino Plex - Fruit Punch and Hyper Infusion - Orange was awesome! It created a buzz for sure. You know you have a winning product when you see people coming back time and time again to fill up bottles and shakers of your product.
The Creative Edge Nutrition's team was able to meet with several of the US distributors and International Distributors that service all of
, as well Major US Corporate Retailers and Franchises. Our products were so popular, people walked away with Cenergy bottles without asking! From the mouths of the international distributors and international chains, our packaging and products were the talk of the show. We handed out thousands of samples of our products, shaker cups and t-shirts. Our products were a hit! We are now in the enviable position to be able to pick and choose which chain and which distributors will get our products.
The importance of the vertical integration model: