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NEW YORK (
TheStreet) -- Another week, another round of
Apple(AAPL - Get Report) product rumors.
Media reports indicate that Apple will announce its iPad Mini on Oct. 23, with invites to come out next week.
The launch venue is not yet known, but
AllThingsD, which broke the story, speculates it will be Apple's Town Hall Auditorium, a much more intimate setting than the cavernous Moscone Center in San Francisco, which is often used for Apple product launches. Apple has held other events at its Town Hall Auditorium in the past, namely last year's iPhone 4S launch.
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Speculation about the device has intensified in recent weeks, with retailers reportedly setting up shelving with
iPad Mini-focused accessories.
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Apple shares have come down in recent days, but some speculate that investors are just waiting to see how
big a hit the iPad Mini will be, before hopping on the bandwagon again.
Apple shares lost 3.5% for the week to close Friday at $629.71.